Your ads, gradedby your box office
Every show you publish on TIXR becomes a Meta and TikTok ad on its own. Sold-out shows stop advertising on their own. And every campaign is measured against the tickets TIXR actually sold, not the number the ad platform claims.
Built by Pixl Events, the team behind years of TIXR integrations for venues, promoters and nightlife groups.
Two sets of numbers, and no way to reconcile them
Meta and TikTok count anyone who saw an ad and bought later, through any route, sometimes days later, sometimes after a friend sent the link. Your box office counts tickets. The organizer ends up with two reports, a budget decision made on the higher one, and an owner asking whether the ad money is working.
"Meta says we sold 400 tickets. TIXR says 300. Which one do I believe?"
Fifteen shows on sale means fifteen ad sets built by hand
Names, dates, flyers, prices and ticket links copied into Ads Manager every Monday, then remembered when a show sells out or a price changes. The calendar never stops changing, and neither does the work.
What your ads actually sold
Pixl Ads lays the ad platform's report beside the ticket orders TIXR recorded for the same shows and dates, campaign by campaign. The gap is drawn in the open. The number that goes to the owner comes from the box office.
Illustrative demo data
Refunds, fees and net payout included. Web and door sales, referral source and a day-by-day sales curve sit behind every row.
See it with your showsPlatform-reported and TIXR-verified, side by side, for every campaign on Meta and TikTok
One report, one number to take to the owner, and it comes from your own box office. Meta and TikTok campaigns sit in the same table.
Shows expire, sell out and change price
A retail ad tool advertises a product that never changes. A venue advertises fifteen things that change every week. Pixl Ads was built for the second kind, by a team that has stood at the back of the room on a sold-out night.
Every show you publish on TIXR is already an ad
Connect your TIXR account once. Every published, upcoming show appears with its real poster, date, venue, city and all-in price, and becomes a product in a Meta catalog and a TikTok catalog. Dynamic catalog ads, the format that shows each person the exact show they looked at, work out of the box for events.
Sold out means stop
TIXR ticket tier states flow into the catalog. When a show sells out, its product is marked out of stock and ads stop serving it. When tickets come back, so does the ad.
The price in the ad is the price at checkout
Every price is all-in, calculated with TIXR's fee structure. No surprise at checkout, fewer abandoned carts, fewer complaints.
Synced every 15 minutes
New shows appear, price changes flow through, removed shows are archived. Ad-quality artwork comes from TIXR's own hero images, so ads look like your marketing, not a thumbnail.
Audiences built from the artists on your bill
Type a headliner's name. Pixl Ads returns that artist and a set of related artists with real fan counts, then maps the whole set to interest targeting for Meta and a separate set for TikTok. Save it, name it, attach it to any campaign. A credible audience for an artist you have never heard of, in seconds.
Saved audiences can be attached to any campaign. Build one for a genre or a residency and reuse it all season.
Minutes, not afternoons
Events sync within minutes of connecting TIXR. A first catalog and a first campaign are typically ready the same day. A festival announce can be live on TikTok by the afternoon, with day passes and weekend passes priced correctly because tier prices come straight from TIXR.
A multi-show campaign in four steps
About two minutes instead of an afternoon. Each step states what you do and what Pixl Ads does back.
Set up
YouName the campaign, choose Meta or TikTok, pick an objective: conversions, catalog sales, traffic or awareness.
Pixl AdsPrepares the campaign under your own Page, Instagram account and pixel.
Pick the shows
YouTick the shows to promote from the synced catalog, one or the whole season.
Pixl AdsCarries the poster, the all-in price, availability and the TIXR link for each one.
Choose the audience
YouType the headliner, pick a saved audience, or skip.
Pixl AdsMaps related artists to interest targets for the platform you chose.
Set the budget
YouTotal budget, daily budget and dates.
Pixl AdsCreates the campaign on the platform. It appears in your list with its pacing.
One list of every campaign across Meta and TikTok: status, pacing, spend, and the platform's ROAS beside the true ROAS. Pause, resume and open any campaign from here.
Budget moves to what sells tickets
Spend, clicks, purchases, revenue and return by placement: Instagram Reels, Stories, Feed, Facebook Feed. Placements that take a large share of budget without returning it are flagged on their own; the best performer is highlighted. And the report writes its own headlines, so the takeaway reads in five seconds.
TIXR-verified revenue per dollar of ad spend, illustrative demo data
Anyone with a calendar and a box office
Venues, clubs and nightlife groups with a rolling calendar. Promoters running several brands. Festival teams. Comedy clubs and theaters with a weekly program. Teams, race weekends and conventions that sell through TIXR. And the agencies that run paid social for any of them.
Venues and clubs
Fifteen shows in one catalog campaign. Two sell out on Thursday; their ads stop on their own.
Festivals
Lineup on TIXR, catalog updated, an audience from the top of the bill, live on TikTok the same afternoon.
Comedy and theater
Shows change every week, some add a second slot. One always-on campaign follows the calendar.
Sport, racing and conventions
Single-day and multi-day tickets priced correctly, and a view of which placements sold the premium tiers.
TIXR is the source of truth at both ends
The event, the price, the availability and the link are in TIXR before the first ad is made. The truth about what sold is in TIXR after. Pixl Ads connects the two ends and lets the ad platforms do what they are good at in the middle.
One key. Paste a TIXR Consumer Public Key, Pixl Ads validates it with TIXR, detects the group name and starts the first sync. Connected in under a minute, no developer.
Many brands, one workspace. A promoter with a club night, a summer festival and a comedy series keeps each TIXR group's events, catalog and report separate, and compares true ROAS across brands on one screen.
Your keys, your data, your call
Keys validated, then encrypted
The TIXR key that unlocks order data is validated with TIXR before it is accepted, stored encrypted, and never displayed back. Only a short prefix of your public key is ever shown.
Each organizer, separate
Events, catalogs and reports are separated by TIXR group. Every page and every report sits behind secure sign-in, and each organizer sees only their own groups.
Fan data never stored
Names and emails from TIXR orders are used only to calculate totals. They are never shown in the product, never stored, and never sent to an ad platform by Pixl Ads.
Disconnect any time
Your TIXR data stays yours. Pixl Ads stores only what it needs for catalogs and reports, and disconnecting removes your stored TIXR order key.
Asked before the demo
What is Pixl Ads?
Advertising software for event organizers who sell tickets on TIXR. It turns your TIXR events into Meta and TikTok ad catalogs and campaigns automatically, builds audiences from artist taste, and reports your results against the ticket orders TIXR actually recorded.
Do I need to use TIXR?
Yes. Pixl Ads is built specifically for TIXR and reads your events and orders from it. Events sold on other platforms are not included.
Does Pixl Ads change how fans buy tickets?
No. Every ad and every catalog product links to your TIXR event page, and every purchase happens on TIXR checkout. Pixl Ads never sells, holds or edits tickets, prices or events.
What is true ROAS?
Return on ad spend calculated from the ticket revenue TIXR actually recorded, rather than the revenue the ad platform claims it drove. Pixl Ads shows both side by side so you can see the difference.
Why don't Meta's numbers match my box office?
Ad platforms count purchases by anyone who saw or clicked an ad within a window of days, through any route, and model some conversions they cannot observe directly. Your box office counts tickets actually sold. Pixl Ads shows both and uses TIXR as the source of truth.
Which ad platforms does it support?
Meta (Facebook and Instagram) and TikTok. Google Ads is on the roadmap.
How do I connect TIXR?
Paste your TIXR Consumer Public Key in Settings. Pixl Ads validates it with TIXR and starts syncing your events immediately. For sales reporting, you also add your TIXR Studio key. Your TIXR account manager can provide both.
How long does setup take?
Events sync within minutes of connecting TIXR. Most organizers have their first catalog and campaign ready the same week, often the same day.
What happens when a show sells out?
Its product is marked out of stock in your ad catalogs and ads stop serving it. If tickets are released again, it returns. Events update every 15 minutes automatically, and any time you press Sync Now.
Do my ads run under my own brand?
Yes. Ads run under your own Facebook Page and Instagram account, using your pixel.
Can I manage several venues or brands?
Yes. One workspace holds any number of TIXR groups, each with its own events, catalog and reports.
Is my data safe?
Every page is behind secure sign-in, each organizer's data is kept separate, and the TIXR key that unlocks order data is stored encrypted. Fan names and emails are never displayed or stored. You own your data and can disconnect at any time.
Can I keep my existing campaigns?
Yes. Your existing campaigns keep running. Pixl Ads adds catalogs, campaigns and reporting alongside them.
Do I need a developer?
No. Connecting TIXR is a copy and paste. Connecting Meta or TikTok uses their standard sign-in.
Does Pixl Ads send emails or texts to fans?
No. Pixl Ads focuses on paid social and attribution, and works alongside the email and SMS tools you already use with TIXR.
How much does it cost?
Pricing is set per organizer. Book a demo and the Pixl team will walk through it with your calendar.
See your own shows in it
The strongest moment is seeing your TIXR events in the catalog and a TIXR-verified report for them. Pricing is set per organizer, so the walkthrough is where that conversation happens too.